Your Brain's Politics - Imprint Academic

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At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"?

The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called “middle” voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion.

In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.
Nov 2, 2017

https://davidmarxbookreviews.wordpress.com/2017/11/02/your-brains-politics/

Source: David Marx Book Reviews

Credit: David Marx

"...an easy to read dissertation on why we (sometimes subliminally) feel and vote the way we do."

Jun 7, 2017

https://www.goodreads.com/book/show/33279841-your-brain-s-politics

Source: Good Reads

Credit: Marilyn Smith

"This is a timely book for making sense of US political divide that makes discussion so challenging right now. Lakoff explains how our brain's neural processing of words and phrases, often set in early childhood, can color words and phrases in ways that become auto pilot reactions."
Paperback
- Publication Date: 01 November 2016
- ISBN-13: 9781845409210
- Product Content: Text (eye-readable)
- Extent: Main content page count : 130, Front matter page count (Roman) : 9
- Code: 9781845409210
- Dimensions: 13.5 x 21 x 1 cm
- Weight: 200 grams
- Packaging Type: No outer packaging
- List Price: £9.95
- ONIX Version 2.1, Version 3

Details

Title: Your Brain's Politics
Subtitle: How the Science of Mind Explains the Political Divide
Author: George Lakoff, Elisabeth Wehling
Collection: Societas
Language: English
Publisher: Imprint Academic
Imprint: Societas

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